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Retail Marketing Specialist

Durban

Duties & Responsibilities Role

(Note that this is not a full job description but only a list of the main functions)

Responsible for conceptualising retail marketing ideas, making evaluative judgements and developing creative concepts for the Company.

Tailoring shopper marketing campaigns according to insights from consumers.

Overseeing beginning to end multi-channel shopper marketing campaigns.

Developing point of sale for use in store Project management of various marketing campaigns.

Delivering activation plans that span the entire shopper journey.

Tracking and reporting results of various in store marketing campaigns.

Responsible for newspaper and radio advertising for retail branches

Upholding the companies brand identity all the time.

Assist branches with in- store advertising signage, posters, labels, pamphlets

Assist Marketing Team with all aspects of the loyalty programme

Assist Marketing Team with all promotions and sales at retail divisions

Special promotions implementation, display, activation – taking to the next level in store

Must be able to physically put together exciting displays.

Manage a range of social media platforms and engage in feedback to customers

Analyse, prepare and present reports on social media and website efforts and results as well as providing community insights and trend analyses to the team

Update of retail website for new and discontinued products

In store execution of competitions and promotions, eg. Rewards, supplier competitions.

Public Relations & Customer Service

Manage customer database and newsletters, Website and Digital in store media

Produce the design and production for product graphics, web logos, new social media graphics and banners, static and rich banner ads, email campaigns and email templates

Monitoring of website KPIs

General marketing record keeping and administration

KEY EXPERIENCE

Marketing and Graphic Design related qualification

Minimum 3 years working experience in retail marketing preferably with a corporate company

Proficient in the use of Google Analytics, AdSense, Facebook Business Manager, Mailchimp and social media management tools

Understanding of search engine optimisation

Thorough grasp of Google AdWords

Must have participated in email marketing campaigns and interpreted and analysed the results of the campaign

Have an understanding of website admin and be able interpret key trends using analytical tools

Proficiency in design and Photoshop is required

Must demonstrate excellent proficiency with words and pay attention to grammar and spelling details

Above average MS Office computer skills

Experience relating to visualization tools is advantageous

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Retail Marketing Specialist jobs in Durban

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