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Our client an established recruitment company based in Ballito is looking for a Marketing Specialist to take charge of their digital marketing efforts, website and traditional marketing functions. You must have a passion for SEO, a creative mindset, and a keen eye for detail to be successful in the role. Key Duties: Designing company marketing mate
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The Tonic Communications is an award-winning UK Top 50 ranked agency specializing in healthcare PR, tech, and green transport sectors. They are dedicated to supporting companies that are making a positive difference in the world we live in. Despite being a small agency, Tonic Communications is achieving great things. Their success is evident as the
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Digital marketing specialist
,
R 300000 ZA Per annum
The Digital Marketing Specialist will play a vital role in developing and implementing digital marketing campaigns that maximize our online presence and achieve business objectives. The ideal candidate will have a passion for digital marketing, possess a strong understanding of various digital channels, and demonstrate expertise in developing and executing successful online campaigns. Primary Duties & Responsibilities Develop and execute comprehensive digital marketing strategies that align with our overall marketing objectives, incorporating the “why, how, what” approach. Manage and optimize digital advertising campaigns across various channels, including search engines, social media platforms, display networks, and mobile apps, to effectively reach our target audience. Design, build, and maintain our firm’s social media presence, ensuring consistent branding and engaging content that resonates with our audience. Collaborate with internal teams and content experts to create landing pages that optimize the user experience and drive conversions. Publish digital marketing content online, working closely with content experts to ensure messaging aligns with our brand and resonates with our target audience. Implement effective email marketing campaigns to nurture leads and maintain client engagement. Manage website updates using HTML and CSS to make necessary changes, conduct content experiments, and design landing pages to improve user experience and conversions. Optimize paid advertising campaigns using SEO techniques and other tools to increase visibility and drive relevant traffic. Scale campaigns based on performance analysis to maximize return on investment (ROI). Measure and report the performance of all digital marketing campaigns, assessing against predetermined goals and key performance indicators (KPIs). Identify trends and insights from data analytics, optimizing spend and performance based on these insights. Plan, execute, and measure experiments and conversion tests to continually improve campaign effectiveness. Monitor project status and budget to ensure campaigns are delivered on time and within allocated resources. Analyse and evaluate the end-to-end client experience across multiple channels and touchpoints, identifying critical conversion and drop-off points, and optimizing user funnels for better results. Qualifications & Experience Bachelor’s degree in Marketing, Digital Marketing, Communications, or a related field. At least 5 years of experience in a marketing role, with a minimum of 2 years of experience specifically in digital marketing. Certifications in digital marketing platforms such as Google Analytics, Google Ads, Facebook Ads Manager, SEO tools, or marketing automation software are advantageous. Knowledge and Skills Strong analytical and data analysis skills to measure campaign performance and derive actionable insights. Proficiency in using digital marketing tools and platforms, including Google Analytics, Google Ads, Facebook Ads Manager, SEO tools, and marketing automation software. Excellent written and verbal communication skills to effectively convey brand messaging and engage with the target audience. Innovative and creative thinking skills to develop compelling digital marketing strategies and campaigns. Ability to collaborate effectively with cross-functional teams and manage multiple projects simultaneously. Candidates will be shortlisted according to the firm’s employment equity policy – EE candidates preferred