Pep careers – customer and insights data analyst
Parow, Western Cape
R 300000 ZA Per annum
Job Description:
Be the custodian of Customer Insights and retail product performance through the use of data. Create and evaluate business opportunities through the analysis of internal and external data.
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Job Responsibilities:
Analyse data to identify prospective opportunities and conduct the related due diligence
Using external data to understand the dynamics of a PEP customer from both purchasing and demographic perspectives.
Provide a data/insight-driven plan to develop and build category and overall business objectives
Drive Market Research projects – both Qualitative and Quantitative – give input into proposal, questionnaire design, analysing outputs and creating reports
Extract and analyse market data, to understand and present category insights and shifting trends.
Direct PEPKOR DNA in the development of dashboards for the use of tracking and trending customer behaviour and Brand Insights
Track the effectiveness and success rate of promotions using both internal and external data to identify gaps and opportunities in execution to improve ROI.
Assess customer opportunities, analyse competitor behaviour and interpret retail strategy
Support wider business in compiling relevant case arguments using available insights and market data
Job Requirements:
Computer literacy – MS office and/ or Google- Suite
Working knowledge of data analytics tools (data studio, tableau)
At least 3 years’ retail experience in market research or insights
Experience in developing management reports within a Planning/Sales environment as well as generating key insights from them.
Knowledge of statistical software ( e.g. SPSS, SAS, Sequel, Python) would be an advantage
3-year diploma/degree (BComm or Marketing)
Job Details:
Company: PEP
Vacancy Type: Full Time
Job Location: Parow
Application Deadline: N/A
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