Senior e-Commerce Manager
Cape Town
Who are we: A leading retail business.
Who are we looking for: An experienced Senior E-commerce & Digital Marketing Manager in Cape Town to lead and expand our digital presence across multiple brands.
What will you do:
I deal candidate must have a proven track record in transitioning from traditional to online marketing and thrive in a diverse digital environment.
Take ownership of existing and new e-commerce websites, apps, and channels, including digital marketing for all brands within the Group
Demonstrate a thorough understanding of the e-commerce and digital marketing landscape and guiding the business on the e-commerce business model
Develop an e-commerce strategy to attract, convert and retain online customers by proactively studying market trends, competitors, and customer behaviours
Set, manage and report on e-commerce reach, sales and marketing budgets
Manage the social media marketing team comprising a social media manager, ensuring digital assets and content are effectively managed
Work closely with the merchandise teams to execute e-commerce merchandising strategies, managing online product inventory, taxonomy, and data to optimise category differentiation and growth
Work with marketing manager, brand managers, and ad agencies to develop, track, evaluate and optimise effective digital marketing campaigns to achieve key performance indicators (KPIs) and maximise ROI
Continually optimise lead generation, sales, and customer satisfaction by monitoring and testing site functionality and performance regarding search engine optimisation, customer journey and conversion rates
Source and manage third-party specialists for technology and performance marketing solutions needed to drive e-commerce strategy.
Collaborate and create strategic relationships with payment partners, e-commerce partners and internal stake holders
Oversee all aspects of e-commerce including digital marketing web design, content, web design, promotional campaigns and GTM
Facilitate the onboarding of the Group’s outstanding brands to e-commerce platforms
What do you need:
Marketing degree or similar; specialization in online and digital marketing is an advantage
Minimum of 10 years marketing experience preferably in retail, of which at least 3 years in a middle / senior management role,
No less than five years of experience in e-commerce strategy, operations, and digital marketing
Demonstrable experience and expertise in social media, SEO, PPC, mobile, and email marketing
Strong knowledge of e-commerce platforms such as Magento and WooCommerce, and payment gateways
ROI-focused and able to work well in a highly target-driven environment
Ability to work well under pressure and manage a significant workload
Excellent analytical skills and experience using leading data analysis tools and platforms, such as GA4 and Sprout
Ability to work independently and collaborate effectively
Ability to travel in Southern Africa