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Inbound Marketing Specialist

Cape Town

Who are we: An American-based dynamic software business with offices in Cape Town.

Who are we looking for: A highly skilled performance-driven Inbound Marketing Specialist with B2B SaaS industry experience

What will you do:

The successful candidate will be responsible for developing and executing inbound marketing campaigns and initiatives that drive demand and increase lead generation.

Must have a proven and demonstrable track record in leading and executing successful inbound marketing campaigns in the B2B SaaS industry

Develop and implement comprehensive inbound marketing strategies that drive demand, high quality leads, and website traffic.

Research and identify target audiences and personas and create effective strategies to reach them.

Create, manage, and execute multi-channel marketing campaigns leveraging SEO, social, inbound marketing, paid social and paid search.

Analyze and optimize landing page, CTA performance and bidding strategies

Create content and build content calendar that attracts a qualified audience (including blog posts, whitepapers, eBooks, reports, webinars, infographics, etc.)

Manage and execute social media strategy, posts, and content calendar.

Creation of digital assets (e.g., website pages, landing pages, content creation, etc.)

Maintain marketing budgets while maximizing ROI.

What do you need:

Copywriting (non-negotiable as inbound runs on content)

HubSpot certified, proficiency in Marketing and Sales automation and attribution, reporting and analytics.

Paid media experience: Capterra PPC, Google Ads (setting up and managing campaigns and content/ ad copy creation etc.)

Paid social media experience: LinkedIn, Facebook (setting up and managing campaigns and content/ ad copy creation etc.)

Organic social media experience

Proficient in conversion rate optimization and best practices

SEO and on-page content optimization

At least three (3) years of inbound marketing experience with demonstrated success in developing and executing lead and revenue-generating campaigns.

Google Analytics

Google Search Console

Google Ads

Gartner (Capterra, Software Advice) PPC & PPL

HubSpot

SEMRush

Clarity / HotJar

Industry-relevant tertiary qualification

B2B SaaS Marketing experience

3+ years of experience in Inbound Marketing

Previous remote work experience

Experience working in the US market advantageous

Figma

Adobe Creative Suite

Surfer SEO

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Inbound Marketing Specialist jobs in Cape Town

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